Gamification: Turning Passive Browsing into Active Engagement
In a city that never sleeps, attention spans are the scarcest commodity. Users visit websites, scan for three seconds, and leave. To combat this high bounce rate, forward-thinking brands are turning to gamification. This doesn't mean turning your website into a video game; it means borrowing design elements from games—like progress bars, rewards, and interactivity—to make the user...
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