You Won the Award—Now What? Maximising the Win

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2026-01-23 11:07:43 -

Winning a literary award—or even being shortlisted—is a moment of immense pride. But from a business perspective, the trophy is less important than the leverage it provides. Many authors celebrate the win and then go back to work, missing a crucial window of opportunity. A win is a "news event." It validates the quality of the book and provides a fresh hook for marketing....

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