Future Turkey Car Rental Market: Key Dynamics, Size & Share Analysis

The Turkey Car Rental Market size is valued at around USD 1.14 billion in 2025 and is projected to reach USD1.73 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 6.14% during the forecast period, i.e., 2026-32.

Top Challenges Impacting the Turkey Car Rental Market Growth

High Cost of Fleet Acquisition and Maintenance

One of the major challenges in the Turkey car rental industry is the high cost of acquiring and maintaining vehicles. Companies must regularly upgrade their fleets to keep up with demand for newer and more efficient cars, especially in high-traffic cities like Istanbul, Ankara, and Antalya, where rental turnover is high. With rising vehicle prices from brands such as Renault, Fiat, and Hyundai, the initial investment for a single car can exceed USD 25,000–30,000, adding significant financial pressure.

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Understanding the Core Segments in the Turkey Car Rental Market

Turkey Car Rental Market Size, Share & Industry Trends Analysis- By Product Type (Full-Service Rentals, Self-Service Rentals, Peer-to-Peer Rentals, Luxury Rentals, Electric Vehicle Rentals, Corporate Rentals, Others), By Distribution Channel (Airports, Railway Stations, Hotels, Online Retail, Rental Agencies, Others), By Fleet Size (Small Fleets (1–10 Vehicles), Medium Fleets (11–50 Vehicles), Large Fleets (Above 51 Vehicles), By Rental Duration (Short-Term Rentals (Less than 7 Days), Medium-Term Rentals (7–30 Days), Long-Term Rentals (More than 30 Days), By Service Model (Traditional Rental Services, Subscription-Based Services, On-Demand Services), By End User (Individual Consumers, Corporate Clients (Organizations, SMEs), Government Agencies, Tour Operators, Logistics Companies, Others), and others

Who Dominates the Turkey Car Rental Market Insights on Key Industry Players?

Companies are strengthening their presence in the Turkey Car Rental market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services.

• Otokoç Otomotiv Ticaret Ve Sanayi
• RentiCar
• Carla
• Nissa Car Rental
• Garenta
• Rent Go
• Circular Car Rental
• Oto Kiralama
• Avis Budget Group
• Sixt SE
• Others

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