Box Office Slump: Narnia & The Tourist Disappoint

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No studio exec I spoke with blamed weekend weather for the box office slump, and if anyone was looking for excuses, they didn’t volunteer one. Instead the big stories were two high-profile new releases that fell short domestically and a handful of specialty films that punched above their weight on a quiet holiday frame.

Two wide openings disappointed. The Chronicles of Narnia: The Voyage of the Dawn Treader (Walden/Fox) bowed in 3,555 theaters and grossed $23.6M for the weekend (Fri $8.2M, Sat $9.5M, Sun $5.9M). Fox had hoped for a much stronger start — a $40M launch was the internal target — but international receipts (about $105M so far) and word-of-mouth will be relied on to improve its run. The Tourist (GK Films/Sony) opened in 2,756 theaters and earned $16.5M (Fri $6M, Sat $6.6M, Sun $3.8M). Marketing pushed it as a big holiday crowd-pleaser built around the Jolie–Depp pairing, but tracking suggested the interest wasn’t as deep as the campaign implied; Sony is counting on a strong overseas rollout.

Specialty and platform releases provided the weekend’s brightest notes. Darren Aronofsky’s Black Swan (Fox Searchlight) expanded into 90 theaters and posted a striking $3.3M weekend — an average of roughly $37,000 per screen (Fri $987K, Sat $1.3M, Sun $1.0M) — a performance that should bolster its Oscar momentum. The King’s Speech (The Weinstein Co.) continued to build on its platform, taking in about $31,000 per screen in 19 locations ($591K weekend, cume ~$1.5M). Relativity/Paramount’s The Fighter opened as a focused platform release with a $320K weekend from just four theaters, another encouraging sign for awards-season interest.

Top 10 North American weekend box office (weekend gross — theaters — notes):

  • The Chronicles of Narnia: The Voyage of the Dawn Treader — $23.6M — 3,555 theaters (wide new)
  • The Tourist — $16.5M — 2,756 theaters (wide new)
  • Tangled (Disney) — $14.4M — 3,565 theaters — 3rd weekend, cume ~$114.4M
  • Harry Potter and the Deathly Hallows, Part 1 (Warner Bros.) — $8.4M — 3,577 theaters — 4th weekend, cume ~$257.6M
  • Unstoppable (Fox) — $3.6M — 2,967 theaters — 5th weekend, cume ~$74.2M
  • Black Swan (Fox Searchlight) — $3.3M — 90 theaters — 2nd weekend, cume ~$5.5M
  • Burlesque (Screen Gems/Sony) — $3.1M — 3rd weekend, cume ~$32.5M
  • Love and Other Drugs (Fox) — $2.9M — 3rd weekend, estimated cume ~$27.6M
  • Megamind 3D (DreamWorks/Paramount) — $2.5M — 7th weekend, estimated cume ~$140.2M
  • Due Date (Warner Bros.) — $2.5M — 6th weekend, cume ~$94.9M

Other limited/platform results of note:

  • The Fighter (Relativity/Paramount) — $320K — 4 theaters (new platform)
  • The King’s Speech (The Weinstein Co.) — $591K — 19 theaters (3rd weekend, cume ~$1.5M)
  • 127 Hours (Fox Searchlight) — $985K — 416 theaters (6th weekend, cume ~$8.2M)
  • The Tempest (Miramax/Touchstone) — $45K — 5 theaters (new)
  • Waiting for “Superman” (Paramount Vantage) — $17K — 55 theaters (12th weekend, cume ~$6.3M)

Bottom line: the holiday window produced a mixed start — two expensive, star-driven pictures underdelivered domestically while focused specialty plays and platformed awards hopefuls provided the weekend’s standout performances. International box office and holiday multiples will be crucial for the wide releases as they try to regain momentum.

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